Project name : E-BAZAAR
Coordinator : EBG
Europäisches Bildungswerk für Beruf und Gesellschaft gGmbH www.ebg.de
Type of project : Grundtvig
multilateral
Partners :
Austria
Berufsfoerderungsinstitut www.bfi-ooe.at/
France
Association E-Seniors www.eseniors.eu
Italy
UniTS - Università del Terzo Settore www.uniterzosettore.it/english.asp
Turkey
: Ministry of National Education directorat in Eskisehir
United Kingdom
: Equinox Research & Development Unit - University of Wales www3.newport.ac.uk
Summary
In Germany 38
percent of Germans belong to the 50-plus generation.Of the 15 million 50 to 65
year olds; only 39 percent still have paid employment. In Austria in only 39 percent of 55
to 64 year olds were employed, in France 38%, in Germany 52%, in Italy 34% in Turkey even 30% The EU average
in this age segment was 45%. UK however with 57% has one the highest rates in
EU (Eurostat LFS 2007). Aim of the
project is to develop and test innovative instruments, which facilitate
employability of older workers by removing existing obstacles (awareness in the
society, new skills, and creative solutions) and making working attractive for
the target group. By enhancing the sense of initiative and entrepreneurship we
will create a pool as an e-market by using internet to sell goods and services. In order to support and organise
these new entrepreuneurs we establish in each partner country (DE,AT,FR,IT,TR and UK) an virtuel bazaar (webspace) which overtakes the overall tasks (training,
marketing, adminsitrative) for all entrepeneurs in collective, so they are embedded in a “collective
entrepeneurship” instead of struggling individualy with similar problems. We
address unemployed and retired people 50+ and encourage and train them to
provide service and/or goods either with their already existing skills and
experience like teachers, web designer, accountants, hairdresser, tailor,
masseur, cook, elderly care services, gardener, or with their creative hobbies; photographing, painting, writing, sewing, woodworking. Aims and impact:
Guidance and encouragement to improve older people´s employability, revalue and
upgrade their competences and knowledge. Project will stimulate target group to learn a new qualification and/or to start their
own e-business. Coaching and a training course as well a dialog platform to
share good practice and advocate changes in attitudes of older people
themselves and society are outputs of the project..
The aims of the proposal “Bazaar” are
- Promote
creativeness (2009 is year of innovation and creativeness) and enhance the
sense for initiative and entrepreneurship
- A
major shift in attitudes to working at an older age on the part of
employers, SME, costumer, society and older workers themselves.
- Awareness raising and open minding for the new
approach for employment of older workers
- A network to encourage and support older people
- European dimension of understanding and learning
from each other; good practices: Of the 55 to 64 year olds in United
Kingdom 58 percent are in employment.
- Guidance and
encouragement to improve older people´s employability, revalue and upgrade
their competences and knowledge. Since everyone gathers knowledge, skills
and experience during their life (formal, informal, non formal) not only
to work in one's previous profession, but also to explore new and
interesting ones. Project will stimulate
them to learn a new qualification and/or to start their own business:
- Age is no
barrier for setting up a business when you’re over 50
- How
putting your creativity to work
- How to earn money with your
hobbies
- Motivating
yourself to become self-employed
- E-marketing
–the power of the Internet
- How to
use your already existing knowledge, skills
- How
to gain new skills
- How
to run an e-shop
- Offering an e-marketing
course already developed and implemented by EBG for the European project
“Hakkari e-trade” under programm Eastern Anatolien Development Program
2006-2007 (18 months) DG ELARG/MEDTQ/04-01 SD/005
- Establishing a bazaar to
support individual entrepeneurs so they are embedded in a “collective
entrepeneurship” instead of struggling individualy with the similar
problems and face probably some dead ends.
LLL Priority:
Many older
adults want a change of occupation, which enables them to develop new interests
and express their changing values. Self employment, second careers are
important features of later working life. This is driven by the desire for
personal autonomy and the absence of suitable paid work. We want to motivate
50+ as settled and mature individuals with life and work experience to
creativity and entrepreneurship and contribute to economic prosperity social
and individual wellbeing.
The lowest participation rates in LLL throughout the EU
continue to be those of older workers. The project
will encourage senior people not to drop out of working life and to
upgrade their knowledge and even develop second or third carers. As
a result of problems of unemployment and later life older people may be
affected by social isolation.
If people
are making a meaningful contribution in the workplace, they are more willing to
learn/refresh and widen their competences.
With a current employment rate of 43.5%,there is still
significant untapped potential among older workers - one of the largest target
groups in EU. As a result of problems of unemployment and later life older
people may be affected by social isolation and economical problems,
particularly if they have not been able to be adequately covered by pensions or
to accumulate savings to provide for retirement. “Bazaar” develops and tests
innovative instruments to promote entrepreuneurship of 50+.
Our project
mobilizes the full potential of older people, revalues and upgrades their
know-how, skills and experience.
The training and the perspektive of self employment for second or third carers
are start point of the project. Due to project`s main tool (e-marketing) the intergenerational
learning with own children or grandchildren will be also possible and intented,
since the young generation is more interested and involved in ICT issues and
would help the target group and advice them.
Older people
are the target group of our project. This generation today is (and in future
will be) good educated and skilled, agile and vital and has statistically to
live more than 20 healthy years (assumed life expectancy). Our project addresses older
people who are looking to make a meaningful contribution in the workplace, to
start new careers and revalue their knowledge and competences.
2010 work program underlines promoting creativity and
the growth of an entrepreneurial spirit. Overall mission: development of the EU
as an advanced knowledge-based society, with sustainable economic development,
more and better jobs and greater social cohesion. Bazaar aims at the training
new skills, development of knowledge and, promotes entrepreneurship. The
economical and social inputs due to employment and income perspective are the
contributions of the project to the program.
Relevance
Older workers in European labour markets still
represent one of the largest target groups for raising employment. With a
current employment rate of 43.5% ,there is still
significant untapped potential among older workers and their numbers will
continue to grow during the coming decades. In Germany 38 percent of Germans belong to the 50-plus
generation. Of the 15 million 50 to 65 year olds, only 39 percent still have
paid employment. In Austria only 38,6 percent of 55 to 64 year olds were
employed, in France 38,3% ,in Germany 51,5%,
in Italy 33,8% in Turkey even 29,5% The EU average in this age segment
was 44,7 percent. UK
however with 57,4% has one the highest rates in EU (Eurostat LFS 2007). Older
men and women today are better educated and generally believed to be healthier
than their counterparts of a generation or more ago. Changes over time in the
nature of work have important implications for the employment perspective of
older people. The shift from a manufacturing dominated economy to one dominated
by services has reduced physical work demands. UK has not only one of the highest rats of employment of older people in work; self employment
is an important feature of later working life. 18% of over 50s in work are
self-employed compared to 12% under 50. After pension age this rises to 25%. The attitudes to
working at an older age are not only not supportive, many people and society in general mostly are
not aware about these very potential. We want to motivate the target
group 50+ as settled and mature individuals with life and work experience to
creativity and entrepreneurship and contribute to economic prosperity as well
as to social and individual wellbeing. If older people get appropriate help and encouragement
in order to revalue and upgrade their competences and knowledge and gain
new ones they could turn
ideas into action
and self employment would be an attractive approach for second or third careers.
Innovative
a)In developing solutions in order to change attitudes of
society and institutions against older people and their employability
b) Fostering initiative and entrepreneurship
c) e-market
tool for entrepreneurs by using
internet to sell goods and services.
d) In addressing of employment of
older people in service sector by upgrading their already existing skills,
knowledge and experience or gaining new ones: We encourage and
train unemployed and retired people 50+ to provide service and/or goods with their
already existing skills and experience like teachers, physicians, nurses,
ICT-experts, web designer, experts for management, accountants, people for
repair services for machines or household utensils, hairdresser, tailor,
masseur, cook, elderly care services, gardener,
as well with their creative
hobbies; photographing, painting,
writing,
sewing,
woodworking, home decoration,..;
e) Establishing a bazaar to support individual
entrepeneurs so they are embedded in a “collective entrepeneurship” instead of
struggling individualy with similar problems(to prevent dead ends). With
an e-market people can start up their own business in order to offer their
service to companies or consumers.. The entrepreneurs
will be organised in form of a
virtuel bazaar, a marketplace like the Grand Bazaar in Istanbul. In order to
support and organise these new companies we establish in each country an virtuel
bazaar which overtakes the overall tasks for all entrepeneurs in collective: a
shared office administration, technological services, advertisement/marketing
for the bazaar in general instead of individual companies, to address
consumer/employers/SMEs who are supposed to buy the services or goods our
entrepreneurs offer. Additional the bazaar will
provide consulting
services, training of entrepreneurs, coaching how to offer services, ensuring
quality standards, costumer satisfaction etc..
Kickoff meeting - Berlin - decembre 2009
Meeting agenda
Photos during kickoff meeting
Minutes meeting Berlin dec 09
Second meeting Paris - april 2010
Photo Paris meeting
Other photos
Minutes of the meeting
Official website
3rd work meeting in Padua (Italy)
Agenda of the meeting
Minutes of the meeting
4th work meeting in Istanbul
Agenda
Presentation from France
Sustainibilty discussion
Minutes of meeting
Questionnaire next steps
MAGENTO COURSE
Magento first steps
Magento online official user guide (in English)
Photos from the course :
Photo from the last group eBazaar course
5th meeting in Newport
Agenda
Minutes
Presentation1
Presentation2
eBazaar has been selected to be among the 15 projects published in the EDEN brochure of the Education, Audiovisual and Culture Executive Agency (EACEA) and Life Long Learning Programme