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Training Module Template |
This project
has been funded with support from the European Commission.
This communication reflects the views only of the author, and the Commission
cannot
Contents
3. Law and legislation in the Media
4. Applications of
electronic journalism
6. Research and information gathering on the Internet
7. Models of Multicultural Broadcasting Stations
9. Digital audio and video editing
12. Digital archiving in the media
14. Public participation in
multicultural media
16. Collaborative
problem solving
17. Business Plan for the
organization and operation of Multicultural Media
18. Organization and management of
Multicultural Community Media
As Multicultural Community Media, meant the
media described as "alternative" in the sense that on the one hand,
concern groups and communities who live in one area, and on the other, operated
by the groups themselves. The main feature of Community Media, is that not the
primary purpose of profitability, but bring differentiated targets, such as informing
immigrant groups, the provision of information from alternative sources (eg alternative news agencies), the involvement of individuals
in society, the production of cultural emissions in accordance with the
cultural characteristics of the groups, as well as vocational skills of people
from the target groups in media jobs (journalists, technicians, producers,
emissions) and promoting them in the media.
The modules will be included in the tutorial
are:
1.
History of the Media
Radio, television, multimedia and the internet. Evaluation of the
overall historical development of media until today and assessment of future
prospects.
2. Media deontology
Journalism and media deontology. The foundations of deontology
for the media, and its rules.
3.
Law and legislation in the Media
Law and legislation in the Media. Sources of Media law, which are related
firstly to the regulation of the media in the context of guarantee of freedom
of press, on the other hand with the scoping exercise of rights and freedoms
that are found in field of communication.
4. Applications of electronic journalism
New applications of electronic journalism. Digital stories
and productions.
5.
Media and Entertainment
The concept of entertainment in association with broadcasting. Light Entertainment. "Quality" and "commercial" entertainment
programs. The types of television entertainment
programs and their goals. Promotion of casts, trailers,
public relations, etc. Development of printed and
promotional material for the Multicultural Community Media. Public relations.
6.
Research and information gathering on the
Internet
Εξετάζονται οι μορφές της πληροφορίας, η οργάνωση της ψηφιακής πληροφορίας στα σύγχρονα υπολογιστικά συστήματα, καθώς και 0ι μέθοδοι προσπέλασης της. Το διαδίκτυο, οι υπηρεσίες του και οι μορφές πληροφορίας που περιλαμβάνονται σε κάθε υπηρεσία. Έρευνα και συλλογή πληροφοριών. Εξετάζονται οι μηχανές αναζήτησης, οι κατάλογοι, οι πύλες, καθώς και ειδικά προηγμένα εργαλεία αναζήτησης.
Consider
the types of information, the organization of digital information in modern
computer systems and the access methods. The internet services and the types of
information those are included in each service. Research and
information gathering. Consider the search engines, directories,
portals, and special advanced search tools.
7.
Models of Multicultural Broadcasting Stations
Issues
related to the operation and the operating models of Multicultural media as
operating in other European countries (English, French, Spanish, etc.)
8. Interview
The
interview process is an integral part of journalism. Often it is the main
source of information either for the preparation of news or for the presentation
of a specific topic in depth analysis. The interview can be applied to a
theoretical framework, because it is a skill that develops with practice and
experience. Main steps for the preparation of an interview are:
·
The choice of subject
·
The choice of interviewee
·
Communicating with the guest
·
The design of the interview
9.
Digital audio and video editing
Types of
files used. There are two parameters that need to be taken into account with
the digital audio and video: quality and file size.
·
The quality must be taken into account when the
purpose is broadcast on radio or television.
·
The file size should be taken into account when
the goal is to post on the internet, or on a web site.
These two
parameters are interdependent, the better the quality the larger the file size,
which was a real challenge for those who wanted to produce small files but
without compromise to low quality.
10.
Types of radio emissions
Radio is by
far the most accessible, economical and the most influential means of
information dissemination. The way in which the sound (voice and music) is
presented to the listener in order to convey a specific message creates the
"shape" of the content of the program and prepares the listener for
content. For example, the "dramatization" allows the listener to
identify with the characters created by the voices and thus helps in the
transmission of the message. The use of music causes the address of the radio
as a companion for everyday activities.
The choice
of radio types from a multicultural radio should reflect the purpose and the
impact they want to have on the audience.
Every radio
station has its own "radio sound". This particular sound is a
characteristic of a multicultural radio station and differentiates it from
commercial radio. The commercial radio targets its audience in order to sell
advertising space. State radio serves the interests of the state, which may
include the public interest or not, and depends on the country and the regime.
The multicultural radio supports the interests of the community and seeks
social change. Listeners should be able to recognize themselves in the
multicultural radio sound the radio.
11. Radio show
A basic
principle of the radio show is a harmonious blend of various acoustic sounds
and the voice of the presenter. The voice is the greatest weapon for a radio
station in order to keep listeners tuned.
Knowing the
profile of the audience is the primary key. It allows us to know what tone to
use when talking to the audience and what topics interest them. Knowing who are
audience, facilitates communication with them and determine the kind of
relationship we develop with them.
12.
Digital archiving in the media
The
evolution of technology makes digital archiving an interesting possibility for
everyone who uses computers. The archived information may open new
possibilities for multicultural radios. Archiving maximizes the duration of
information: eg speeches, hearings, etc. can be
"captured" and stored and used whenever needed between organizations
and agencies.
13. Mentoring
Mentoring is
the process by which a mentor offers support to another person. A mentor has
knowledge and experience in a specific field and shared these with the lead
person. Provides coaching career, offers instruction in areas related to work,
recharge the tutee work, provides educational guidance and assists in
management problems.
Mentoring is
an effective strategy that can significantly contribute to career development
for employees and provides a tool for the future development of their
capabilities. In essence, it is an effective method for the transfer of
professional, technical and managerial skills.
Mentoring is
a highly effective and powerful tool to enhance personal and professional
development of persons belonging to vulnerable social groups such as returnees,
migrants, Roma, people with disabilities, long-term unemployed, etc.
Informal mentor
- benefited relationships, tend to develop independently when there is true
commitment among stakeholders.
14.
Public participation in multicultural media
Multicultural
Community Media is one of the fastest growing in the world today, having
particular characteristics that distinguish them from public or commercial
media and community involvement is one of the most important differentiating
features.
Multicultural
Community Media is based on the principle of full participation of communities,
by mixing their members in decision-making and daily operations as well as to
harmonize with the real needs of communities.
Multicultural
Community Media must come from communities and its planning will be controlled
by the communities. The citizens should benefit from easy access to the
multicultural media sources and material and his ability to make the material
and sources accessible to the public and the citizens.
This means
that the Multicultural Community Media has a duty to ensure the active
participation of community members in its management and planning and informing
them about the activities taking place.
These same
communities are the most important source of the program. Through their
participation, the
community members develop interactivity and interaction with the program, they
feel their own, which will ensure continuity of the program.
The
participation of community members also ensures the consistent commitment of
the program to the needs of the communities that comprise it through the
programmatic design of which:
·
Is it relevant to their problems and concern
for the communities
·
Responds to specific development needs and
information needs of communities.
15. Volunteer support
The Multicultural
Community Media acts as a multicultural center. The people who will be involved
will be very uneven, drawn from all classes, nationalities, ages, and of course
will have different abilities. Trying to group them so that they understand the
common goal is important. If this is achieved it will be much easier to implement
the active involvement of volunteers and the increased interest that there is a
climate of mutual assistance and support.
Generally,
the operation of a station as a multicultural center can be a healthy and
necessary process. But it should operate within boundaries in order to avoid
controversy and not to lose the primary purpose-that multicultural radio to
"serve" the general society.
16. Collaborative problem solving
It is
important that within the operation of a multicultural media, conflicts and
disagreements between two individuals or groups be resolved through the
Collaborative Problem Solving in a way that leads to mutual agreements and
stronger relationships.
17.
Business Plan for the organization and operation
of Multicultural Media
The
business plan is the key on which should be based on the establishment,
organizational structure, operation and development of Multicultural Media.
The points
that should be included are:
·
The Objective Function of Community Media and
the possibilities for their contribution to the Opening channels of
communication between social groups and society.
·
The Code of Conduct, a set of rules whose
application and expansion will ensure the success of their operations and their
other activities. This set of rules must be consolidated from all in order to
serve as a development tool, a necessary adjunct to the job, and not a lasting
threat for any errors or misunderstandings.
·
The characteristics of the environment in which
you will operate the Community Media always in relation to the corresponding
European and Global Practice.
·
The content, Topics, Products and Services to
be provided by Community Media. The program, training and other services that
essentially serve the communities and volunteers, predominantly recipients of Community
Media.
·
The organizational chart that describes very
accurately the administration of Community Media, the roles and
responsibilities of executives and decision-making processes. It will regulate
the relationships between all the partners so as to ensure the smooth and
efficient flow of operation.
·
The parameters of operation of Success
Community Media.
·
The Program of Community Media, which
determines the character of Multicultural media and design emissions under
general rules governing the creation of the program.
·
The financial data, including the analysis of
financial data, necessary for the establishment and operation of Multicultural
media.
·
Marketing which includes the major elements of
promotional activities for the promotion of the image of multicultural media
information, finding subscribers and financial supporters.
18.
Organization and
management of Multicultural Community Media
Public relations and communication with media, networking, organization
of NGOs, Funding NGOs.