FOOD4SENIORS

EU – EIT Food

Innovation project - January 2021 to April 2022

Partners :

ABP Food Group, Angulas Aguinaga Group, AZTI, Maspex Group, E-seniors

Over 65 years citizens represent the single fastest growing demographic group in Europe (30% of people will be over 65 in 2030), a challenge for the food industry as healthy ageing is affected by daily diet choice: we want to live longer and with a better quality of life. It is also important to highlight the impact of the demographic change on public health and its costs. Seafood, meat and vegetables and fruits food matrixes are well-known by senior population, and are well introduced in their daily diet habits, allowing and adequate intake of essential nutrients as proteins, fibre, minerals and vitamins. They can contribute to improve health and well-being. Food4senior project aims at defining consumer insights and nutritional requirements in many health aspects (cardiovascular, bones, muscle, joints, brain) and then develop innovative product ranges, easy to prepare, with enhanced and adapted nutritional and sensory properties according to senior consumer needs (fiber, omega 3, protein, calcium, vitamins, minerals). For these developments, through consumer involvement, health, nutritional and sensory requirements will be taken into account and products assessed with consumer before launching to the market. A positive outcome of the project will have a big impact on public health, increasing well-being and reducing health costs, due to its contribution to positive changes in consumer nutrition.

This is to be achieved through a collaborative consortium working on the following workplan. Firstly, consumer and market assessment to define consumer insights and design product specification according to market expectations. Secondly, technical development of the solution: development of nutritionally enhanced and sensory adapted food product prototypes (formulation and nutrient enrichment of adapted texturization), industrial scale-up and validation of products industrial feasibility. Then a marketing strategy will be developed, including dissemination through digital tools. And finally, products will be assessed with consumers before launching to market.

For more information, watch the video :

https://www.youtube.com/watch?v=615nEykBgp4&t=7472s

Project presentation at the INNOVATION Forum 2022