Answers oft he second focus group

in Foyer ãButtes aux PinsonsÒ  / Bagnolet

16/11/2011

11 participants

 

Remarks on this focus group :

 

Whe had a group of people leaving in a suburb of Bagnolet , which has  a lot of workers (middle lower classes)

They are quite traditionnaly oriented towards group traval offers , given by their (previous if retired) workplace.

Some only go to the countryside where some family can welcome them.

We made an intruction about the project and then they answered the form we had prepared (in French) ONLINE!

 

Here is the link to the questionnaire :

https://docs.google.com/spreadsheet/viewform?formkey=dFpIU19MWk1abndObmFxYzlXU1dqblE6MQ

 

Here is the link to the French answers :

https://docs.google.com/spreadsheet/gform?key=0AsGvwAAM3fY3dFpIU19MWk1abndObmFxYzlXU1dqblE&hl=fr&gridId=0#chart

 

 

The answers :

 

Slide 4&5&6: Motivations/ Expectations                                      

With whom do you prefer having vacation?

1 Either wife or husband (if couple)

2 With children

3- with friends

Are there particular reasons that people do not prefer going on vacation?

1 Ð financial reason

2 Ð health reason

 

How can these people be supported for travelling (language barriers, defining accessibitiy problems/health information, finding cheaper opportunities, other...)?

Good reason ist to find less expensive places to stay

BUT most people go with organized groups OR just go to stay with their family (in another town, for instance)

 

Slide 7: The Planning

How do you plan and prepare your vacation?

Either they go everyyear to the same place (eventually family house) or they look in a travel catalog (always the same = work company travekl catalog)

Can you define a priority list from A to Z? (You start with choosing the vacation destination/people with whom you go/vacation type?....)

For those who choose a group travel on a catalog, the first choice goes after the destination versus price

Some take into consideration the choice oft he friends with whom they want to travel.

They start by choosng the destination before the friends!

 

Slide 8: In the vacation

How does a typical vacation day look like for you?

They like to visit interesting sites and eat typical local food

They get up early

Like to go to restaurants

 What kind of activities do you plan after you arrive to vacation place (concerts, daily trips?)

They like daily trips, eventually meet local people.

In your last vacation, can you remember a situation, where you needed some information and didnÕt find this that easily? Or didnÕt have an idea where to have this from?Please specify...

The problem comes very often from foreign languages

A dictionary is needed, even to get money out oft he bank

Other kind of problem : when nobody speaks French at the tourist office!

 

Slide 9: Definition of STIMULATE Project & Television & mobile devices usage

Stimulate is a vacation planning service, where the planning and booking information can be seen and edited through usage of personel computer or  television screen.

 

The detailed plan can be seen and optimised via usage of a smart phone or by using the television in the hotel

 

In what points do you think such a system can help you organizing your vacation?(Planning, finding new vacation destinations, finding the cheapest opportunityÉ)

Essentially help to find an interesting and cheap destination

 

Can you imagine using your television for planning your vacation, finding informations about new places or creating a specific vaction profile for yourself? What kind of informations would you prefer seeing for planning your vacation?

Yes, they would like to see films on the destinations on the TV, so that they can make a choice!

What they miss is local information like

-       The last kilometer = bus transport : where/price/ timetable

-       Local maps

-       Local anilation or touristic circuits

 

Can you think of using your hotelÕs television for searching more information about daily trips, concerts or other activities, or optimizing your existing travel plans?

Yes they like this idea pretty much

 

Can you think of using a mobile device for getting support during your vacation? If yes: What kind of support informaiton would be interesting to have? (e.g: general informations on point of interests, a walk tour with audio support, the shortest walking path without stairs, next restaurant with specific diatery food...)

They would like to know :

-the shortest way without steps

-the fastest way

- Information about restaurants in the area

 

(Please ask if time allows) Slide 10: After the vacation

Would you prefer to exchange your experiences with other people or give recommendations for future vacations of the others?

Most accept to give information to others

Some want it to be ãbidirectionalÒ!

 

Do you keep a documentation of your vacations (collecting photos, creating a diary of your vacation...)?

1 Ð photo album

2 - notes = diary

3 Ð keep local paper documentation