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Community Media Empowering Program Leonardo Da Vinci Project – Long Life Learning |
Cyprus
Community Media Center CY-Cyprus
FUNDACIÓN
CIBERVOLUNTARIOS ES-SPAIN
Institut
E-SENIORS FR-FRANCE
DIMITRA
Institute of Training and Development GR-GREECE
Associazione Comunicareilsociale.it IT-Italy
STOWARZYSZENIE
CENTRUM INICJATYW EDUKACYJNO-SPOLECZNYCH
Marmara Egitimciler Dernegi TR-Turkey
D.1 SUMMARY
Main aims
of the project are (i) develop educational approaches
in a community-driven context, to empower worker and volunteers in benevolent
and Civil Society Organizations (CSOs) through Community Media Literacy, (ii)
develop programs to include “clinic courses” in media content creation, new ICT
technologies, media culture education and social media training, (iii) create
thematic network dedicated to Community Media training for existing and
aspiring CSO workers.
There are
nine partners from eight countries (CY, ES, FR, GR, IT, LT, PL, TR), all of
them having experience in volunteer and vocational training and specialise in core fields such as Community Media, Cyber
Volunteering, Community video production, Technology/ICT training and VET,
training curriculum creating – among others . Partners are Community Media Centres, vocational institutes / vocational training centres, adult education providers, counselling
information service provider, education NGO, cyber volunteers.
Outputs of
the project are:
- Community
Media Training needs analysis for partner countries
- Database
of community media and volunteer organisations
- Training
curriculum
- Project
website platform
-
E-instruction online platform to use by trainers and instructors in
organizations
-
Evaluations/analysis reports of coaching and trainings
-
E-bulletins
D.3. PROJECT
OBJECTIVES AND STRATEGY
Main aims of the project are design and develop training programmes and methodologies for CSO workers/volunteers,
VET learners on Community Media skills that include:
1. Media Literacy and Environment
eg: Relations with
mass media, media landscape scanning and identification, handling a
media crisis, audience awareness, feedback, accessing public information
2. Social Media: Use and Strategies
eg: Social media campaign strategies, tools, Guerilla
marketing, viral content, public’s online participation
3. Technical skills
eg: handling of A/V equipment, A/V recording, capturing,
digital photography
4. Communications
eg: online newsletter creation, poster/leaflet design,
public presentations and events
5. ICT and Online tools
eg: audio/visual editing software, use of Open Source
software, Image editing
Concrete objectives of the partnership are:
-Development of training programmes and
methodologies that include the above mentioned themes. Programmes that will train CSO
workers/volunteers not just on a theoretical level but also on hands-on
acquisition of skills (a constructivist and participatory approach in
training).
-Creation of a European multidisciplinary training program to provide
Community Media skills to NGOs into a media-empowered Civil Society.
-Study and evaluation of Community Media practices in partner countries
will be carried out and information on good practices will be exchanged where
appropriate.
-Creation of local networking with regard to Community Media Training
amongst CSOs, educators, public authorities and private sector organizations.
D.4. RESULTS AND
OUTCOMES
http://en.wikipedia.org/wiki/Community_Media_Workshop
http://www.unesco.org/new/fr/communication-and-information/media-development/community-media/
http://www.unesco.org/new/en/communication-and-information/media-development/community-media/
http://portal.unesco.org/ci/fr/ev.php-URL_ID=28102&URL_DO=DO_TOPIC&URL_SECTION=201.html
http://portal.unesco.org/ci/en/ev.php-URL_ID=28102&URL_DO=DO_TOPIC&URL_SECTION=201.html
http://www.elmoudjahid.com/fr/actualites/27138
http://assasrecherche.u-paris2.fr/ori-oai-search/notice.html?id=2011PA020093&printable=true
French radios - Radios françaises :
http://www.lehman.edu/deanhum/langlit/french/presets.html
http://fr.wikipedia.org/wiki/Radio_en_France
Internet solidarity and empowerment
http://www.youtube.com/watch?v=7m3LS8gaG90&feature=em-uploademail-new
http://www.cmfe.eu/events/cmfe-looks-back-on-a-successful-first-conference-and-general-assembly
PROJECT IMPLEMENTATION
F.1. DISTRIBUTION OF TASKS
All partners will contribute in the following tasks. For their countries,
they will: research and making of an analysis about Community Media; presentation of
Community Media training practices already in use; Research and Contribution to the Database of
community media and related volunteer organisations.
And: Pilot training; dissemination of project via own website, Dissemination of
E-Bulletin, Participation in the social networking of the project.
Furthermore, each partner will have its own responsibilities for specific
tasks that were chosen based on each partner’s expertise, experience and
nature:
CCMC: coordination of the Partnership; project website creation; Training Curriculum contribution: Media
Literacy and Environment and Technical skills;
Preparation of the online e-instructor platform; preparation of meeting N.1;
Cibervoluntarios: Contribution to the reports (e.g. free tools for networking, evaluation
pilot training sessions);
preparation of meeting N.2; Training Curriculum contribution:
Social Media: Use and Strategies;
E-SENIORS: Training Curriculum contribution: ICT and Online tools; setting
up of the mailing list and skype contacts of project participants;data and analysis collecting from partners and
maintaining of the online database of community media and related volunteer organisations.
DIMITRA: Training Curriculum contribution: Media Literacy and Environment; Share knowledge and experience of “Commedia”,
a Community Media project in Greece, short presentation of the programme and products.
Comunicareilsociale.it: Training Curriculum contribution: Video creation/upload, technical skills
on related online tools; preparation of meeting N.4;
Žinija:
Responsible for Preparation of E-Bulletins (and dissemination); Training
Curriculum contribution: Communications; Coordinating meeting N.3.; Social
network campaign launching.
CIES: brochure preparation; Training Curriculum contribution:
Communications;
Marmara Educators Association: Training Curriculum contribution: Social
Media: Use and Strategies; preparation of meeting N.5;
F.2. COOPERATION AND COMMUNICATION
The project coordinator has extensive previous experience in Project
Management of projects of various types, sizes and funders and is therefore
experienced of the skills needed to aid effective communication between
transnational partners. The coordinator will manage a structured communication
process which will emphasise trust, cooperation and
the need for open and transparent communication between all partners. They will
also ensure that all partners are aware of project deadlines and that these are
realistic for all.
A communication plan will be jointly developed and agreed upon at the
beginning of the project, allowing partners to agree on the frequency, type and
volume of communications which they expect from each other in order to
facilitate open communication from the beginning.
In between face to face meetings, partners will rely heavily on online
communication tools, i.e. email, Skype and online meetings as well as telephone
conversations. There will also be an online space set up where partners can
share documents and exchange information.
All partners will be actively involved in the planning of each activity
based on the knowledge gained from the ideas sharing and research stage of the
project. Each will develop and implement their own pilot session for Community
Media training, each partner
aiming at their staff/volunteers, CSO representatives, their
learners and members of their target group. Learners will take part in the
pilot sessions and will then be involved in the evaluations in order to give
their own opinion on the effectiveness of the method in building media literary
and improving their media skills in order to be able to reach a wider public
within their domains/communities. They will also give feedback on any
improvements that could be made. This feedback will be used to inform the final
guide, which will be produced with input from staff and learners. Learners will
also be involved in planning and implementing the web-based tool by providing
input on the tools which would be most effective and useful for them.
F.3.
PARTICIPANTS' INVOLVEMENT
The project partnership requires to involve
different types of participants in order to successfully achieve all goals set.
First group involved in the project realization are project partners who
are experienced with the related skills domains sectors. Their partners’
representation on all projects meetings is required by all, as particular tasks
as well as details of the whole process of project realization will be agreed
on these meetings. Each company will involve staff according to own criteria,
but all staff will be informed about project realization. The main task of
participants will be to share their best practice in Community Media, to
realize research in own country and prepare a presentation, which will be
presented to the trainees together with the training. This group will be
responsible for project implementation according to the plan set as well as for
project evaluation (and dissemination of the whole results). Evaluation of the
project will be lead by the coordinator who will check the tasks filling in
comparison to the plan set. At the end of the project, final report will be
done where the whole project will be evaluated according to the goals that were
or were not achieved.
Another group will consist of workers and volunteers in CSOs, and learners.
They will be involved in the project implementation via Community Media
trainings attendance (in each participated countries) and questionnaires
filling. These people will be asked for participating via several ways of
communication.
During the project realization also other Civil Society and Educational
Institutions will be addressed in order to gain their, allowing them to share
their experience and ideas. These organizations will be also invited to
participate in meetings and activities during the partner meetings and
trainings.
Finally, the attendants of trainings, as well as members of the public will
be able to share their ideas through the use of social networks, also reaching
members of the public that may be somewhat related but have an interest in
learning Community Media skills through the tools and methods developed by the
project. After the project realization,
when the pilot training for Community Media skills is provided, we also expect
to gain further ideas according to how we will be able to provide more
effective training.
F.4. INTEGRATION INTO ONGOING ACTIVITIES
The project will be integrated into ongoing activities of the partner organisations. Each partner has expertise in at least one
of the training modules and with the creation of new training material the
partners will effectively “fill each other's gaps”. In these related fields,
the partners have been involved in a number of projects and activities - also
working with their target groups.
As a result, partners will ensure the integration of results from the
project into other areas of their work, as they will be able to immediately
transfer and apply any knowledge gained from the project. On a practical level,
organisations will also look for synergies between this
project and other ongoing activities in order to inform other work, both within
their national contexts and across different partners in Europe. Also, partners
will disseminate results and products from this project into other related
projects across Europe, again ensuring integration within relevant project
fields.
F.5 EVALUATION
At the beginning of the project all partners will discuss the aims and
needs of their own organisation in relation to the
project and a set of measures for success will be developed taking into account
what each partner wishes to gain from their involvement. These measures of
success will be revisited at the end of the project and evaluated in order to
see if the project fulfilled these needs and expectations.
After each meeting, the management of the partnership up to that point and
the meeting itself will be evaluated in order to ensure that partners are
satisfied with the cooperation between partners, balance of activity, knowledge
sharing etc. And of course to give constructive feedback for
ongoing improvement.
The pilot sessions of Community Media training will also be evaluated with
both trainers and trainees (i.e.: trainers, volunteers, CSO workers, target
group members) in order to ensure they are useful and relevant to the needs of the
project and the target groups.
Finally, at each stage of development of both the guide and web tools the
work will be evaluated by trainers and trainees to ensure it is providing
correct and necessary information and is user-friendly. The final products will
be evaluated by distributing questionnaires via Survey Monkey to those
individuals and organisations using them to judge
their effectiveness.
F . 6 DISSEMINATION
AND THE USE OF RESULTS
The project will have multiplier effect by aiming at innovative and
effective ways of bringing the Citizens of Europe closer to Lifelong Education,
to the Civil Society, their communities and Europe itself with the use of
Community Media, at the same time by fostering the idea of European
citizenship.
The project will inform trainers, representatives, employers, entrepreneurs
and volunteers of CSOs, educational/VET institutions on various subjects of
Community Media training and mentoring and build bridges towards implementation
of this knowledge and experience gained through e-coaching and practical
training activities. In the future, education and VET policy makers/authorities
will potentially use the project’s results for training in their sectors.
The project will enhance the effectiveness of the training providers
partners and CSOs , as well as other stakeholders’
actions by means of an integrated approach towards the objectives of
sustainable development, fostering the synergies and coherence between
different actors’ involvement.
The project will not be limited to exchanging ideas and experiences but
will be followed-up by concrete actions/activities. We will transfer outcomes
towards appropriate stakeholders and multiplying them on a larger scale. In
order to have an impact (at local, regional, national, and European level), we
will carry out activities aimed at making our projects and results more
visible, better known and sustainable. Results of a project will continue to be
used and have a positive effect on the largest possible number of beneficiaries
once the project has come to an end.
The internet web platform devoted to the awareness-raising campaign about
the importance and impact of Community Media in partner countries will be
interlinked with other relevant websites, extending the project outcomes and
giving a chance to a larger public to access the project material.
Each partner will be asked to disseminate information to all staff,
members, associates, corresponding responsible public authorities so that they
are aware of the project and fully informing on its impact, learning outcomes
and products in order to ensure that learning is shared within organisations as well as externally.
G.2 WORK PROGRAMME
